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What Were They Selling Again Tv Tropes

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"Anything is possible when your human smells like Old Spice and not a lady. I'm on a horse."

How-do-you-do, tropers. Await at your trope, now back to my trope, now back at your trope, now back to my trope. Sadly, your trope isn't like my trope. But if you read this description, it could be described like it'due south my trope. Look down, back upward, where are you? You lot're on TV Tropes, with the trope your trope could exist described like.

The Homo Your Homo Could Aroma Like is a 2010 ad campaign for Old Spice-brand male hygiene products starring ex-NFL player Isaiah Mustafa. It started with a unmarried commercial in which Mustafa (a.thou.a. Old Spice Man) describes everything that would be possible if the target audience's man stopped using lady-scented bodywash, and the video quickly went viral.

The success of the first commercial paved the way for a 2d, which proved to exist just every bit pop. Two weeks later, Wieden Kennedy boldly went where no advertising bureau had gone before and filmed dozens of short, improvised scenes of Mustafa giving personal responses to everyone (from Ellen DeGeneres to Anonymous) who had commented on the new Old Spice ads via social network. Almost 200 video responses in total were uploaded to YouTube betwixt July 12 and 14, 2010, all of which tin be viewed on Old Spice's YouTube channel. For Superbowl 2011, Mustafa starred in another i. And another 1. And another 1.

A challenge was issued and accepted in July of 2011, when a long-haired European named Fabio (yes, that Fabio) alleged himself the new Old Spice Man. Mustafa and Fabio responded to questions on Facebook and YouTube in shorts similar to the video response entrada the year before, with viewers invited to vote for who should be the real Erstwhile Spice Homo. Mustafa won, but immediately announced that he would be taking a vacation. In the interim, the Old Spice Human role was filled by various NFL players, and more notably, by the improver of Terry Crews as a much louder, nuttier, more than explosive, and most importantly, more than POWERFUL Old Spice Man.

For the 2011 vacation flavour, the classic Old Spice Man returned with a hope to give gifts to all of Earth's vii billion inhabitants. He returned again in August 2015 to annunciate the Timber and Swagger product lines... and wound up paired with Terry Crews's POWERFUL Old Spice Man advertising the Bearglove line- and in each ad they fought over which i people should utilize.

In the commercials, Mustafa recites his monologue in Dramatic Deadpan during a single long take with lots of props and minimal CGI. While arbitrary costume changes and changes of scenery are the hallmarks of the televised commercials, the YouTube video responses were all simply Mustafa standing in a bath shirtless and in a white towel with several recycled props.

Old Spice's YouTube channel is both the #1 most subscribed and the #1 well-nigh viewed sponsor channel of all time, and the video responses gleaned a higher viewership in their offset 24 hours than Barack Obama's victory speech. Sales of One-time Spice Reddish Zone After Hours bodywash (the specific product the commercials advertise) have dropped 7% since it debuted; nevertheless, Old Spice product sales in general take shot up more than 170% since the debut of The Man Your Man Could Aroma Like. The style of the commercial has likewise go the brand's identity, with many commercials following in the same full general fashion and their product labels also echoing it (here's one such example). Thus it'due south a highly unusual case of What Were They Selling Once more? coming together Tropes Are Not Bad.

Mustafa returned on January 22, 2020, with a new series of commercials, "Smell Like Your Own Human being, Man", introducing his character's son, who is more than to-the-signal than him.

The popularity and acclamation of the commercials have even garnered Isaiah Mustafa an award for them and enabled him to pause into acting in a number of roles ranging from cameos to supporting parts in film and idiot box.

These tropes are at present diamonds!

  • The Ace: Isaiah. You could smell like The Ace, provided you apply Old Spice Body Wash and something not Lady-Scented.
  • Achilles' Heel: Pocket-sized-sized weights. It causes his muscle groups tremendous confusion equally to why such minor weights would exist. Oh wait guys, he was only joking. Sometime Spice Guy has no weakness!
  • Adam Westing: You lot know how Fabio looks similar every parody of a romance novel cover model always? Well, he's the guy such parodies are making fun of, and thus he is very much spoofing himself.
  • A.I. Is a Crapshoot: Jimmy the calculator tells y'all that if y'all vesture the new Old Spice body spray you will be successful with ladies and in your life until the year 2038 when him and his reckoner friends will have over the earth.
  • Alter-Ego Acting: Isaiah Mustafa/The Quondam Spice Man. During the height of this advertising'southward popularity, it was quite a thing to compare the former'due south relaxed, humble twitter feed with the latter's hammy goodness.
  • Always Male: Users of Old Spice bodywash and deodorant tin can only be men. Apparently attempts by women to employ these products results in them acquiring male person secondary sex activity characteristics.
  • Amazingly Embarrassing Parents: How the 2020 commercials are framed, with Mustafa being said parent.
  • Aroused by Their Voice: Isaiah Mustafa's deadpan phonation intentionally has this effect. He says that the science people explain it every bit tiny vibrating sound hands massaging your ears.
  • Awesomeness Is Volatile: Terry Crews tends to burst through things or have stuff randomly explode while he pitches his product.
  • Awesome McCoolname: Isaiah Mustafa.
  • Best Known for the Fanservice: There are other Former Spice men that advertised their manliness, simply were they in a towel like Mustafa? No. Somewhen, the campaign only used Mustafa. invoked
  • Blessed with Suck: In the Pure Sport lather commercial, a human being is taking a shower while driving a car, during surgery, and even in a restaurant, all for conveying said bar soap with him. The solution to the fairly serious problem? Never get out your house once again!
  • Borrowed Catchphrase: Terry in one case started a commercial in a towel mimicking Isaiah's smooth, "How-do-you-do, ladies..." before ripping off the towel to be in his usual shorts and angrily shouting, "IS WHAT A DUMMY WOULD SAY!"
  • Breakout Character: Isaiah's got some picture show deals, cheers to this campaign.
  • Breathless Non Sequitur:
    • I reason the commercials' humor is and so popular. SILVER-FISH HAND-CATCH.
    • His response to Anonymous crams one of these between every sentence, referencing the pictures in an ImageBoard thread.
    • Terry Crews' ads are more of this squeezed into 30 seconds.
  • Buffy Speak: Prevalent in the YouTube responses, where he will refer to people by terms like "smart computer-type person".
  • Bullet-Proof Way Plate: Old Spice Man apparently had all of his tattoos bitten off by sharks and a whole arm replaced with the musculus tissue of a barbarous creature, and yet he'south still one ridiculously handsome man.
  • But Now I Must Get: At the end of Mano a Mano en el Baño, Mustafa says, "I must go, for now."
  • Captain Obvious: "I'chiliad on a horse."
  • Catchphrase: "Hullo, ladies!"
    • Terry Crews' is "Power!"
    • Lampshaded in i of their dueling ads.

      Terry: HEY! THIS MY COMMERCIAL!
      Isaiah: I'd like to concord with you, but then why are we... on a equus caballus?
      Terry: OH NO! HIS SIGNATURE JOOOOOKE! [explodes]

  • Changing Clothes Is a Free Action: Irresolute pants in the time information technology takes for a hot tub to autumn apart.
  • Contrasting Sequel Principal Graphic symbol: While both Mustafa and Crews play hammy Rated 1000 for Manly Reality Warpers, the former is a suave, cool charmer, while the latter is pretty much a No Indoor Vocalization caricature of Testosterone Poisoning gifted with Toon Physics.
  • Absurd Bike: In a hot tub.
  • Cool Boat: With a jet-ski lion.
  • Cool Hat: A night-vision top lid!
  • Cool Equus caballus: Ridden backwards .
  • Corpsing: Spotter the Anonymous response video. In that location are several points where he is obviously quite aware of the applesauce of the video and fighting to go on a straight face.
  • Crazy-Prepared: Terry Crews' Man Hunt commercial features his using multiple dummies of himself to evade scientists who want to capture him to written report his manliness.
  • Denser and Wackier: Terry Crews, compared to Isaiah Mustafah. Both speak in non-sequiturs and are overtly literal. However, the latter is presented as the ideal man, whereas the quondam is a Cloud Cuckoolander with No Indoor Voice.
  • Department of Redundancy Department: Run into Wacky Union Proposal beneath.

    Isaiah: I'd be honored to honorably award your honorable request.

  • Don't Attempt This at Dwelling house: here:

    Isaiah: The Old Spice lawyers would like me to tell y'all not to attempt this, because yous will about likely go expressionless.

  • Dramatic Deadpan: Isaiah says everything whether he is in some sort of peril or absurd situation with the same absurd, deadpan tone.
  • Dream Squad: A photo of "The Most Interesting Man in the World," a like advertising gimmick for Dos Equis beer, was taken during the campaign. It can be seen here. ◊
  • Dualvertisement:
  • Earth-Shattering Kaboom: What volition happen if the Erstwhile Spice Man battles with anything as awesome as he is.
  • Even the Guys Want Him: If yous're a man and you lot experience attracted to some other homo, you might exist gay. If yous're a man and you lot feel attracted to the Old Spice Human, you're but human.
  • Finishing Movement: FUTURE Lawn tennis SLAM!
  • Get the Sensation: We're given an all-encompassing laundry list of everything that becomes possible when men utilize One-time Spice bodywash... with the exception of washing their bodies.
  • Hammerspace: From which Mustafa tin withdraw One-time Spice bodywash, freshwater fish, expensive magnifying spectacles, and everything in between.
    • Terry has this inside his very own body, as the "Muscle Surprise" website demonstrates. He has multiple tiny versions of himself- and his tiger buddy- inside him.
  • He'due south Back!: After a three-year absence, and now he'southward battling Terry Crews.
  • High-Form Glass: Monocle smile!
  • The High Queen: Ellen DeGeneres (a.one thousand.a. Grand Princess Queen of All Who Are Pleasant, Syndicated, and Prone to Spontaneous Trip the light fantastic Movements) was crowned by the rex of Ellenopia, below.
  • Incoming Ham: During the commencement commercial in the Isaiah vs Terry campaign just when it looks like Old Spice is back to using Isaiah every bit their front man midway though the commercial Terry pulls this off as his trademark yell is faintly heard and quickly increases before bursting out of the lake Isaiah is boating on.

    Terry: AAAAAAAAAAAAAA!!! GUESS WHO!?
    Isaiah: Information technology's you!
    Terry: It'S MEEE!!! Proficient-BYE!!!

  • In the Style of...: The Critical Miss webcomic featured a parody as conducted by Garrus Vakarian from Mass Effect.
  • I Was Told There Would Be Block: Ladies, buy your man Old Spice bodywash and he will broil y'all cake.
  • Large Ham:
    • Mustafa, "THE Homo YOUR Human COULD Odour LIKE" is a true god of advertizing hamming.
    • Terry Crews is Upwardly to Eleven compared to Mustafa and significantly weirder.
  • Made of Iron: There is apparently nothing that an Sometime Spice human tin can't survive. For instance, his preferred method of applying Quondam Spice bodywash is a alive wolverine, though pufferfish and hand grenades work every bit well.
  • Metaphorgotten: The Perez Hilton response.
  • Mind Spiral:
    • He jumps off a waterfall into a hot tub which explodes, revealing a motorbike.
    • He himself replies to himself.
    • Diving off a mount peak into a body of water of water, swimming down, and surfacing on a piano inside an flat building.
  • Modesty Towel: Old Spice Man does community service in a towel.
  • Mr. Fanservice: Mustafa is a handsome man. So are all other Erstwhile Spice men, and you could be to if you used Erstwhile Spice bodywash (and didn't smell like a lady).
  • No Indoor Voice: Terry Crews. At least every other line is at THE TOP OF HIS LUUUUUNGS!
  • Noodle Incident: The Quondam Spice Human being did something on the planet Neptune with his left bicep in the spring of 2007.
  • Oh, Crap!: Terry has ane when he tries to hijack Isaiah's commercial, simply to exist owned by Isaiah's "I'grand on a equus caballus" Signature Line.

    Terry: OH NO! HIS SIGNATURE JOOOOOOOOOOOOOKE!! (boom)

  • The Oner: From shower to boat to horseback in one continuous shot (with some computer trickery to insert a fountain of diamonds).
  • Panthera Awesome: Their milk has healing properties, according to the Old Spice Guy.
    • Terry has a talking tiger buddy of his who's shown up a few times.
  • Pec Flex: Terry often has his pecs dancing as he gives a long shout.
  • Perma-Stubble: Grown to keep you looking at Mustafa's face and not his abs.
  • Rasputinian Death: Well, more like Rasputinian Kidnapping. Needless to say, Former Spice Guy escapes.
  • Rated M for Manly: Mustafa is and so manly that when he clears his pharynx, it sounds like a chainsaw being revved.
  • Reading the Phase Directions Out Loud: Mustafa does this habitually in his YouTube responses, resulting in lines like "L O Fifty exclamation exclamation exclamation assertion" and "Disappointed oral cavity emoticon."
  • Reality Warper: It comes with being the Erstwhile Spice Guy, manifestly.
  • Actually 700 Years Old:
    • Erstwhile Spice Guy takes centuries to programme his vacations. He can explain the proper procedure in a 16th-century French arm-wrestling lucifer, because he was in that location.
    • He had a dinosaur for a father figure, and to elevation it all off, he created Commonwealth of australia past separating it from Pangaea through sheer upper trunk strength.
  • Existent Men Vesture Pink: "Do you want a man who smells like he can bake you lot a gourmet cake in the dream kitchen he built for you with his ain hands?" Of form you do.
  • Red Oni, Blue Oni: Terry (hammy and over-the-top) and Isaiah (snarky and soft-spoken), respectively.
  • Renaissance Man: He tin bake a gourmet cake in a kitchen he built himself, balance on logs, horse-ride, motorcycle, sail, and be sexy.
  • Requisite Purple Regalia: The male monarch of Ellenopia wears a crown, and wields a sceptre and Onetime Spice bodywash.
  • Retraux: Each of "The Bar Soap You've Been Smelling For" and "Unnecessary Freshness" commercials has a similar 1980s-style jingle with different lyrics, such as:

    "Nope, I was wrong. This is a commercial for fruit."

  • The Rival: Gained one in New Onetime Spice Guy Fabio and so Terry Crews.
  • Rule of Absurd: Bated from several of the things he has been said to perform, he brings dinosaurs back to life so he can bench-press them.
  • Running Gag: Freshwater fish and horses.
  • Sex for Product: Because women won't do it with men who use lady-scented bodywash.
  • Smart People Play Chess: In one commercial, Isaiah tin be seen playing chess with a lion, to show off how cultured and intelligent he is, in dissimilarity to Terry who's more (verbal) brawns than brain.

    Isaiah: [while Terry is trapped in a painting] Be repose, painting! We're playing chess. Checkmate.

  • Smoke Out: Fabio tries information technology during the "duel". He throws downwardly a (very ineffectual) smoke bomb and hides behind the couch. He tries it again, and hides behind the curtain. Fabio goes for it a third fourth dimension, and guess who nevertheless isn't fooled?
  • Speaks Fluent Animal: He can speak shark, dog, wolf, and dragon.
  • Stupid Sexy Flemish region: Admit it, you lot've had 1 of these moments to this guy.
  • Stylistic Suck: Fabio'due south videos are meant to portray him equally an egotistical prat, speaking in an over-the-top, intentionally incomprehensible Italian accent, and are clearly being set up to give Isaiah Mustafa the victory. That isn't stopping people from genuinely non liking him.
  • Stuff Bravado Up: Most of the "Quondam Spice" commercials that star Terry Crews end with something exploding.
  • Subverted Grab-Phrase:
  • Suspiciously Similar Substitute:
  • Suspiciously Specific Denial:
  • Talking to Themself: One video response has the Former Spice Human responding to his real-life analogue, Isaiah Mustafa.
  • Testosterone Poisoning: All the Old Spice Men are buff and manly figures but they're also so empty-headed and/or absurd. Their purpose is to make the audience laugh.
    • Terry Crews can become a 1 man band by flexing his abs.
    • Mustafa is a charismatic shirtless scene that talks in breathless not-sequiturs and has random hobbies.
  • At that place Is No Impale Like Overkill: In ane of his "Interneterventions", Isiah crushes a gold plated bluetooth headset underfoot. And so hammers the pieces into into smaller pieces. Then batters the smaller pieces into even smaller pieces with a bowling ball. Then uses a comically small hammer to re-hammer the fifty-fifty smaller pieces. Then uses a rolling pivot to crush the even smaller pieces into powder. So sweeps up the pieces and finally chews and swallows them.
  • Third-Person Person: Fabio likes to talk about Fabio like this.
  • Championship Drib: "Wait down. Back up. Where are you? You're on a boat, with the man your man could odor like."
  • Wacky Marriage Proposal: Mustafa proposed to Angela A. Hutt-Chamberlin on behalf of @Jsbeals during the YouTube response entrada. She said aye, of grade.
  • Walking Shirtless Scene: Standing, more often than not but shirtless in every situation.
  • Wealthy Yacht Possessor: He'southward on a boat. With Diamonds. And tickets to that thing yous love.
  • What Were They Selling Again?: The company (and product line as a whole) has done very well. The specific bodywash being advertised did not. It'southward lampshaded with Fabio's commercials, where he stumbles through his lines and only says "Old Spice Product Wash".
  • White Stallion: When The Human Your Human Could Aroma Like is "on a equus caballus," information technology's one of these.
  • You lot No Take Candle: Parodied hard with Fabio. Also the fake One-time Spice Guy, who is conspicuously having his lines fed by Fabio.
  • Your Princess Is in Another Castle!: As demonstrated in this item commercial for Odor Blocker Body Wash, it'due south "TOO POWERFUL TO LET THIS COMMERCIAL Finish!"

"aaaaaaaaaaa—

"Annihilation is possible when your trope is described like The Man Your Man Could Odour Like commodity, and not a member of the Permanent Red Link Club. I'yard on an index."

"—AAAAAAAAAAAAA!!! Aroma BLOCKER BODY Wash IS Also POWERFUL TO Allow THIS Article Cease!! STINGER! INDEX! EXPLOSIOOOOONNN!!! '

PO-PO-PO-PO-PO-PO-PO-WER!! *Nail!*

Isaiah Mustafa vs. Terry Crews

Here are some Old Spice commercials featuring 2 Old Spice Men fighting to advertise different Old Spice products: Isaiah Mustafa for Timber/Swagger, and Terry Crews for Bearglove.

Example of:
Ham-to-Ham Gainsay

What Were They Selling Again Tv Tropes

Source: https://tvtropes.org/pmwiki/pmwiki.php/Advertising/TheManYourManCouldSmellLike