Get Bac Up Again Song in Superbowl Commercial
Game over
Benjamin Lee
They won! That team! Only more chiefly, we witnessed one of the most compelling half-time shows for years, the outset time that hip-hop (with a little assistance from R&B) took centre stage at the twelvemonth's biggest concert.
The combination of Dr Dre, Kendrick Lamar, Eminem, Snoop Dogg and Mary J Blige (with a piddling from fifty Cent and Anderson .Paak) proved to be a winner, taking us all dorsum to the early 2000s with some throwback hits before bringing u.s. back to the almost present thanks to Kendrick. There were also some never-not-needed jabs at the NFL and police brutality thanks to Eminem and Dr Dre.
The ads were curious. A lot of nostalgia cameos, as expected, merely also a strange drove of sign-of-the-times ads with electric cars, hi-tech at-home Covid testing and, most controversially, cryptocurrency all getting a showcase.
The commercials can be topped next yr, easily, but that show will take some beating.
Benjamin Lee
Sonic the Hedgehog 2
Despite all of the pre-release fun-poking (fans ripped the character design in the trailer so much that Paramount tweaked it for the actual moving picture), 2020's Sonic the Hedgehog became one of the year's biggest, and sadly only, hits with $319m worldwide. The inevitable sequel is being rushed out this April and a headache-inducing Super Basin spot, introducing new villain Knuckles voiced by Idris Elba, does little to explicate the appeal to OG game fans who wisely skipped the last film.
Adrian Horton
Wallbox enlists a real lightning strike survivor
Wallbox, a company for safe electrical vehicle chargers, manages to convince a existent lightning strike survivor to "embrace electricity" after an understandably tumultuous relationship with ability. I'g not certain if the advertizement's showtime – security camera footage from May 2012 in which Seth T gets struck downwards past lightning in his driveway – is real, simply if so … I too would have a complicated relationship with electricity.
Adrian Horton
Jennifer Coolidge plays Lady Luck for FanDuel
The ads for sports betting, now legalized in several states, are in full swing – and have roped in Jennifer Coolidge as Lady Luck (consummate with an in-pocket leprechaun) – for pop sports book, FanDuel.
Adrian Horton
Zac Efron gig-ifies line-fishing for AT&T
In the name of AT&T's fiber with new hyper-gig speeds (I don't know either), Zac Efron plays himself playing himself and a hearty fisherman in a VR game. A mustachioed Efron pulls increasingly elaborate riches from a swimming, while saying a lot of words virtually livestreaming, cyberspace speed, reliability, content, connectivity, the futurity, etc. Tech!
Adrian Horton
Sam Adams dances with the robot dogs
Boston-based beer company Sam Adams brings its spokesman, Your Cousin From Boston, to the headquarters of Boston Dynamics, the company behind the uncanny and unsettling robot dogs, for a trip the light fantastic party. The kegger, in honor of the Wicked IPAs Party Pack looks like a good time, only the sight of a robot dog doing a two-pace remains incredibly disconcerting.
Adrian Horton
Vroom stages a car-selling musical
Used car platform Vroom stages a musical for an In The Heights-fashion loftier of finding a buyer – backflips, bubbles, strangers dancing in the street – and the music-stopping depression of said buyer flaking.
Adrian Horton
Deion Sanders and son compete for Oikos
Oikos Greek yogurt pits NFL great Deion Sanders confronting son Shedeur in a versus-style force competition to become "Dad strong" – though Deion's mom, Connie Knight, gets the last word.
Adrian Horton
Martha Stewart lights up with Snoop Dogg
Odd-couple friends Martha Stewart and Snoop Dogg star in this ad for Bic's EZ reach lighter, in which Snoop asks Martha to pass the bowl ... of strawberries.
Adrian Horton
Hologram Kenny G serenades for Busch Lite
"Every time you open a Busch Light, the mountains start singing," a hiker tells us in this ad for the depression-price beer, which recruits pre-eminent saxophone legend Kenny G to play, in giant hologram style, over some snow-capped peaks.
Benjamin Lee
Sam Wolfson's 5 star review of this night'southward fantastic half-time prove is now live for you to read here:
Benjamin Lee
A pretty fascinating reminder of just what a huge undertaking the half-time show is:
Benjamin Lee
So while Eminem took the knee, this also happened:
Wow. They muted "we hate the po-po" on Kendrick.
— Mike Monteiro🌹 (@monteiro) Feb fourteen, 2022
But then and so did this:
LOL didn't cutting off Dre's mic when he said "nonetheless non lovin police"?
— Morgan Campbell (@MorganPCampbell) February 14, 2022
So nothing makes sense:
The NFL cut from the halftime show the Kendrick line "we hate the popo" but included the Dre line "still not loving the police"
— Goad Gatsby (@GoadGatsby) Feb 14, 2022
But of course far-right Twitter is raging
Source: https://www.theguardian.com/culture/live/2022/feb/13/super-bowl-the-ads-the-music-and-everything-but-the-football-live